Your business’ brand (or your personal brand) is the market’s perception, and the value that it/you have.
Sometimes, your company or product/service needs a refresh, or maybe a complete rebranding. Maybe your product sold well at first, but sales are tapering off. Maybe your industry or the demographic for your product has changed significantly. Or maybe you just feel it’s time for a fresh approach.
Joe Krueger, principal of Inspira Consultancy, joins The Savvy Entrepreneur Radio Show to talk all things branding. He shares the learnings of the Pony Tools brand refresh he oversaw while President of the company.
He shares some of the factors that may suggest it’s time for a brand refresh. We chat about the differences between rebranding and a brand refresh. He talks about the importance of market research and feedback, and some different ways you can go about getting that without spending a lot.
Finally, he shares some of the activities you can create to help build excitement and energy around your brand refresh. These can help build new awareness in the market. But if done well, they can also generate employee engagement and enthusiasm.
Listen as Joe shares the story of Pony Tools’ brand refresh, along with a process that you can use for your own brand refresh.
Podcast: Play in new window | Download