You need a conversation-starting elevator pitch for your business. You need a way to catch the attention of busy people, whether potential investors, customers, employees, and partners. Without it, you'll lose the chance to engage them further. Equally bad, you'll spend a lot of time chatting with people who really aren't a good fit.
Lots of people focus on the pitch deck, and that's important (take a listen to our podcast with Chris Banakis on pitch decks). But if you don't have a “hook” — a memorable, conversation-producing elevator pitch, you'll never need a pitch deck.
John Fisher, founder & CEO of Rethinking IT and SCORE Mentor, joins The Savvy Entrepreneur radio show to talk about why you need a good elevator pitch. He also walks through the elements of building your business elevator pitch and tips for making it memorable.
Click on the arrow to the left to listen! You can also view a transcript of the interview here.
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