The Savvy Entrepreneur: The Willow Experience & Inclusion

Kevin Finke, Founder & CEO of Experience Willow, shares with The Savvy Entrepreneur how more acceptance of our differences and more openness to gender inclusion can spark more creativity, make organizations more adaptable, and help people contribute their best.

Kevin Finke, CEO of Experience Willow, talks about his journey from a small town in central Illinois through several pivots.  He’s had successful stints in major public relations and marketing companies, has been a cutting edge Latinx marketer, and a big-time events organizer.

Today, Experience Willow helps companies change their corporate culture and implement diversity and inclusion programs.  He says it’s fitting that a small-town Illinois kid who never fit in is now helping lots of other people fit in better

It also makes sense that Kevin, a member of the LBTQ community and owner of a certified minority-owned business is leading the charge for more inclusive and diverse work environments.  He helps businesses both small and large change their narratives and stories and rituals to be more welcoming to America’s evolving demographics.

Kevin’s story is sure to open your eyes a bit, and his style is very relatable.  Even though he’s had an insanely successful career, you can tell his small-town Midwest background is still very much a part of him.

Click on the arrow to listen to this uplifting interview, or go here for a transcript of the interview.