Jackie Comacho Ruiz is the self-professed “Make It Happen Director” at JJR Marketing, her marketing and PR firm. Jackie not only helps entrepreneurs, but she is an entrepreneur herself, several times over. So when she gives advice, she knows what she is talking about!
She joins me on The Savvy Entrepreneur Radio Show to share marketing tips, and specifically, her “5 Types of Marketing” framework, which is the topic of her upcoming book.
The 5 Types of Marketing are: (1) Foundational Marketing (2) Executional Marketing (3) Time-Bound Marketing (4) Innovative Marketing and (5) Cause Marketing. She talks about why each type is important and gives examples.
She also talks about common marketing mistakes small businesses make, and offers some suggestions on how to balance each of the types. Our interview is chock-full of free, practical marketing tips — there's something in her interview for everyone!
Click on the arrow to listen to our interview, filled with marketing tips for small businesses. Or go here if you'd prefer to read a transcript.
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