Maria Onesto Moran, founder & owner & self-proclaimed Queen Bee of Green Home Experts, knows a thing or two about successfully pivoting a business. She's successfully done it multiple times.
She joins The Savvy Entrepreneur to candidly share how her business, Green Home Experts, has morphed significantly over the years.
A lot of first-time entrepreneurs grapple with how to get started.
But what if your idea is successful at first, but then, at some point, becomes less so? What do you do then? Do you persist, hoping things will turn around again? Or do you pivot?
Maria & I explore some of the questions many entrepreneurs & small businesspeople face when their original business idea tapers off or becomes a lot less profitable.
Green Home Experts started out as a small garden and whole foods supply store. But then the internet, online retail, and big chains starting moving into their space. Maria reluctantly pivoted into home energy audits and energy conservation consulting.
Then she had a chance to become a woman-owned supplier of energy conservation products for several local utilities. And finally, after realizing the company's core strength had become warehousing and delivery, she started another company focused on that.
Maria shares the pain and joy she's experienced, and her sense of humor is infectious. Listen to her sage advice, and be prepared for lots of laughs!
Click on the arrow to listen, or go here to read a transcript of our interview.
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