Ashley Moy joins The Savvy Entrepreneur to share how Cast21 is making radical improvements on the traditional orthopedic cast for breaks & fractures.
The novel cast is lighter, waterproof and more comfortable than traditional plastic and fiberglass casts. It takes only three minutes to apply, and has a open lattice net-like design. That design is hard for support, yet open so that the skin is accessible and air can circulate. Plus it comes in several cool colors!
The idea came about when Ashley and her co-founder participated in an accelerator program at the University of Illinois. Her co-founder, a gymnast with a birth defect, had been in 60 different casts, and knew first-hand how miserable they can be.
Their flagship product is a wrist or arm cast and sold in the U.S., but as you'll hear in Ashley's interview, the opportunities for new products and new markets are enormous.
That said, creating a novel new medical device — especially in the U.S. — is no easy task. Designing, manufacturing, marketing, and dealing with a host of regulatory issues, Ashley and her co-founder have carefully but determinedly pushed on.
Cast21's story is inspirational and Ashley's interview is full of great tips.
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