Bill Miksch founded WDMA Insurance Group. He says fear was the basis of his decision to become an entrepreneur, but if you listen to his story, his path actually sounds more typical — he tried lots of other paths, but found he just didn't fit in anywhere else. WDMA Insurance Group focuses on employee benefit issues, and health and benefits insurance.
Bill talks about building a book of business, balancing larger clients with smaller ones. He also talks about cold calling, and how he pushed through his aversion to it. He also shares some tips on designing employee benefit programs.
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