James Wilkinson and India Henderson are a husband-wife duo who are the co-founders of their side hustle, Blank Space Coach. Lots of people have side hustles, but India & James’ side hustle has a twist: their business is intended to help other people establish and grow their own side hustles.
They started this business after India had successfully grown her own home daycare business. She has also had a creative side business for a while. James, India says, is the “numbers guy,” because he has an MBA and also has worked in the financial services industry. The two of them decided to take their shared learnings to help other entrepreneurs. They joined The Savvy Entrepreneur recently to share the story of Blank Space Coach.
Blank Space offers online courses for a modest fee, and also coaching and consulting services. They describe coaching as a 50/50 partnership, where Blank Space provides guidance, but the client does most of the leg work. The consulting offering is envisioned as 90/10, where Blank Space provides guidance but also does most of the work.
The two of them are likeable and play off each other in the interview. It’s clear they are still experimenting with their offerings and their marketing — consulting and coaching are notoriously difficult to get started in and keep viable over the long term. But it’s also clear they are having a lot of fun in the process, and that the process of building Blank Space Coach is helping them learn more about each other.
The interview has lots of ideas and thoughts for setting up a new consulting business, especially one that is a side hustle, and one that features a husband-wife duo.
Click on the arrow to listen to our interview, or go here to read the transcript.
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