Ever thought about having an independent record label as your business or side job? Rob Sarwark, Co-founder of Tiki Core Records, shares with The Savvy Entrepreneur some insights about how to go about doing that. He talks first about the label typically does and doesn't do, and the decisions made by the label vs. those made by the artist. He shares tips for finding artists to sign to your label, and ways to help artists monetize their work, including merchandise, tours, and recordings. He also explains some of the key considerations related to music royalties.
It's an interesting glimpse into a world most people never see. For now, it's Rob's side gig, so he also talks about some of the challenges of building the business while holding down a full-time, more traditional job.
Click on the arrow to take a listen to this interesting corner of the business world.
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